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Opportunity for digital music market
18/Sep/2024
The change is part of an agreement reached between the Recording Industry Association of Vietnam (RIAV), digital music specialist MVCorp, and online music distributors at a conference in Ho Chi Minh City on August 15.
It was reported that Vietnam currently has more than 150 websites that publish music for streaming or downloading, with less than one in ten offering copyrighted works.
Google statistics show that approximately 25 million Vietnamese people, or one fourth of the country’s total population, listen to music via websites based in Vietnam.
Zing MP3 tops the list of users, accounting for 44 percent, and is followed by Nhaccuatui with 27 percent and Nhac.vui.vn with 20 percent. Nhacso.net, Nghenhac.info, Soha and other websites share the remainder.
MVCorp reported that consumers accessing music on mobile devices now number more than 6 million in Vietnam, and this trend is forecast to continue in the coming years as the 3G network services and multipurpose mobile devices become more widespread.
As relevant agencies and consumers adjust to change, it is expected that the digital music industry will be in a better position to support music producers, composers and singers financially, said a MVCorp representative.
The company expressed their belief that the VND1,000 fee plan is realistic, citing results from their recent survey in which 35 percent of respondents said they would pay the fee if the required rate is acceptable.
The project will be undertaken on a trial basis over two months from November 1, 2012, and adjustments will be made if problems arise, said the MVCorp representative.
However, it may be difficult to implement the change given that only 6 out of 150 music websites, namely Zing MP3, Nhaccuatui, Nhac.vui.vn, Socbay.vn, Nghenhac.info, and Go.vn have signed the agreement so far.
According to Vu Manh Chu, head of the Copyright Office of Vietnam under the Ministry of Culture, Sports and Tourism, music websites that use musical works without the relevant producer’s consent will be fined between VND500 million and VND2 billion.
This does not necessarily mean these websites will be subject to fines, said Chu, adding that the sites are entitled to collect or not collect the fee from users provided that they pay copyright fees to the producers.
The fact is that many websites can manage to achieve their financial balance from advertising and other sources without collecting fees from their users.
In addition, RIAV and MVCorp own copyright in over 43,000 albums, representing almost half of the total domestic market. The remainder are held by organisations, music composers and singers who have either demanded no fees or signed private contracts with other service providers to maximise their margins.
With their commitment, signatories to the agreement have brought fresh hope to the viability of the potential digital music market in Vietnam. Yet, the question of whether or not this market will develop healthily for all involved remains open.
Music fans will no longer download songs for free after November 1, 2012
It was reported that Vietnam currently has more than 150 websites that publish music for streaming or downloading, with less than one in ten offering copyrighted works.
Google statistics show that approximately 25 million Vietnamese people, or one fourth of the country’s total population, listen to music via websites based in Vietnam.
Zing MP3 tops the list of users, accounting for 44 percent, and is followed by Nhaccuatui with 27 percent and Nhac.vui.vn with 20 percent. Nhacso.net, Nghenhac.info, Soha and other websites share the remainder.
MVCorp reported that consumers accessing music on mobile devices now number more than 6 million in Vietnam, and this trend is forecast to continue in the coming years as the 3G network services and multipurpose mobile devices become more widespread.
As relevant agencies and consumers adjust to change, it is expected that the digital music industry will be in a better position to support music producers, composers and singers financially, said a MVCorp representative.
The company expressed their belief that the VND1,000 fee plan is realistic, citing results from their recent survey in which 35 percent of respondents said they would pay the fee if the required rate is acceptable.
The project will be undertaken on a trial basis over two months from November 1, 2012, and adjustments will be made if problems arise, said the MVCorp representative.
However, it may be difficult to implement the change given that only 6 out of 150 music websites, namely Zing MP3, Nhaccuatui, Nhac.vui.vn, Socbay.vn, Nghenhac.info, and Go.vn have signed the agreement so far.
According to Vu Manh Chu, head of the Copyright Office of Vietnam under the Ministry of Culture, Sports and Tourism, music websites that use musical works without the relevant producer’s consent will be fined between VND500 million and VND2 billion.
This does not necessarily mean these websites will be subject to fines, said Chu, adding that the sites are entitled to collect or not collect the fee from users provided that they pay copyright fees to the producers.
The fact is that many websites can manage to achieve their financial balance from advertising and other sources without collecting fees from their users.
In addition, RIAV and MVCorp own copyright in over 43,000 albums, representing almost half of the total domestic market. The remainder are held by organisations, music composers and singers who have either demanded no fees or signed private contracts with other service providers to maximise their margins.
With their commitment, signatories to the agreement have brought fresh hope to the viability of the potential digital music market in Vietnam. Yet, the question of whether or not this market will develop healthily for all involved remains open.
